What we created for:

That Drummer

That Drummer approached Clever Ghost to create an identity that would help rally drummers around the world. Encouraging them to speak up and steal the spotlight they've traditionally shied away from and supported as the backbone of every band. This unique concept of putting a microphone in front of a drummer rather than a kit and a set of sticks is where we drew inspiration to design a bespoke identity.


Brand Strategy

Identity Design

Print Design


Digital Campaign

Motion Graphics

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