What we created for:
Campbell Financial needed an identity that reflected its old-school, tried-and-tested, confident approach to crafting bespoke mortgage solutions for buyers. It doesn't care about trends or mass-market appeal - Campbell Financial focuses on a bespoke, local service with a personal touch.
We achieved this positioning by taking inspiration from the ancient art of Japanese carpentry, known as Miyadaiku 宮大工 where skilled woodworkers marry pieces of wood together by creating elaborate joints, which fit together perfectly with no screws or nails - a crafted, bespoke solution with no bells and whistles.
Clever Ghost took a genuine interest in getting to know more about me and my company so they could deliver something truly phenomenal. I’m endlessly proud of the end result of all of their creative genius and I’m looking forward to working with them for all my future design needs.
Sheena Campbell - Firm Principal, Campbell Financial
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