What we created for:
Qualcom
Qualcom approached Clever Ghost to help them rebrand as they passed a significant milestone in their journey, 25 years in business, that coincided with expansion into both Northern Ireland and the Republic.
This growth was accompanied by an aging & misaligned identity that felt out of place amongst other tech companies in the sector, the brand was no longer representative of the company or its customer base.
We developed a creative identity system inspired by communication, a fundamental core value at the heart of their operation that informs their IT solutions - Simple, honest, efficient and to the point.
Scope
Brand Strategy
Identity Design
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