Hi, I'm Danni a Graphic Designer here at Clever Ghost!
How did you end up in design?
I always loved drawing when I was growing up, so naturally, I knew I wanted to pursue a creative career. When I reached Sixth form, I studied Art and Media Studies at A-Level, finding new enjoyment in magazine and website design within Media Studies. A-Level Psychology also steered me towards an interest in advertising and how people respond to it. I spoke to my Art teacher about a possible career path and she suggested I mesh it all together and pursue graphic design. I applied for the course at Ulster University, bypassed the Foundation year, and now here I am!
What's your favourite part of the design process?
It’s a tie between initial thinking/sketches and the actual rollout. It’s fun to let your mind come up with lots of different ideas, but it’s really satisfying to bring an idea to life too.
How do you stay creative/inspired?
I think surrounding myself with current design is where I find inspiration; looking at something really clever and thinking “I wish I did that” pushes me to improve as a designer/creative so that I can be the reason someone else is thinking “I wish I did that”!
Who are your creative heroes?
James White (Signal Noise), Shanti Sparrow, Raewyn Brandon.
What’s your top tip/piece of advice for anyone wanting to pursue a career in design?
Take every and any opportunity to design you can get – design, design and when you’re done, design some more. Finding briefs to answer online is a good place to start; I would suggest One Minute Briefs. I think having someone more experienced than you to help mentor/critique you is really important too.
What do you geek out too?
I love weightlifting, Marvel movies, Star Wars and gaming – mainly FPS, especially Warzone. I also love a good Twitch stream.
Lastly, any pets?
I have 2 dogs – Smudge, a chihuahua/Shih Tzu mix and Alfie, a Cavalier/Bichon mix.
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