Flexing Our Copywriting Muscles with Wash-a-Pig

Wash-a-Pig adds a fun element to creative copywriting, scrubbing out creative block line by line.

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At Clever Ghost, we’re always looking for ways to keep our creative juices flowing and our copywriting muscles well trained. Enter Wash-a-Pig, a Kickstarter funded card game by Todd Turner that promises to help overcome and prevent creative block. 

Wash-a-Pig adds a fun element to creative copywriting, turning it into a game you can play solo or with an entire team. The premise is simple: pick a WHAT card and a WHO or HOW card, then write a headline answering the resulting brief. For example, our first draw was to ‘Write a headline for roof repair speaking to sneakerheads’.

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We’ve incorporated Wash-a-Pig into our studio by introducing Wash-a-Pig Weekly, where we draw 2 cards every Monday and then we all catch up on our creative headlines on Friday. So far, it’s been a fun, light-hearted way to exercise our creative muscles as a team (and it’s usually pretty funny too). 

If you’re interested in Wash-a-Pig, you can find out more here

If you want to chat about how our creative copywriting skills can help your business communicate with its audience, don’t hesitate to get in touch.

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