Fedrigoni 366 2024

We were given the incredible opportunity to contribute to 2024’s Fedrigoni 366 publication alongside 730 other creatives around the world.

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Image courtesy of T M Studios

Since 2017, Fedrigoni UK has collaborated with T M studio to unite creatives in an annual publication called Fedrigoni 365. This year’s edition of Fedrigoni 365 celebrates individuality, utilising the HP Mosaic tool to randomly shuffle colours within each design to make different combinations in each book. No two copies of this year’s 365 are the same.

Clever Ghost was given the incredible opportunity to contribute to 2024’s Fedrigoni 366 alongside 730 other creatives internationally. We were designated the 26th of August for our artwork, and so we set upon researching the date to find a basis for our collaborative design.

Image courtesy of T M Studios

We settled on the 26th August being the birthdate of the famous modern art collector Peggy Guggenheim. She was a woman who held the modern art world in the palm of her hand – she was obsessed with art and those who created it. 

Peggy was born in 1898 to Benjamin Guggenheim and Florette Seligman. 30 years later she opened the Guggenheim Jeune art gallery in London, beginning a career which would significantly affect the course of postwar art. 

Peggy Guggenheim on the steps of the Greece pavilion in 1948. Archive photo presented as part of the work The Concession by Zafos Xagoraris 2019.

Peggy purchased many masterpieces throughout her life, including works by Georges Braque, Salvador Dalí, Robert Delaunay, Piet Mondrian, Jackson Pollock and Francis Picabia. She also organized two important exhibitions dedicated to women artists, as well as solo exhibitions of female artists such as Irene Rice Pereira and Janet Sobel.

Encapsulating Peggy Guggenheim’s unique life and character in a single page was a challenge, but one that we thoroughly enjoyed.

We decided to split our design into 4 to represent each of the members of the Clever Ghost team at the time. We began to work on the design of a roman numeral each to make up the number 26 (XXVI). 

Our Fedrigoni 366 submission in multiple colourways

Firstly, we have an X inspired by Fernand Leger’s Men in the City (1919), one of the pieces of art bought by Guggenheim. This is followed by an X inspired by another of her collection pieces, the late 1930s sculpture by Antoine Pevsner, Developable Surface. The V then takes its design from the entrance gate to the Peggy Guggenheim Collection in Venice, created by Claire Falkenstein in 1961. Finally, the design of the I is influenced by her famous flamboyant butterfly wing sunglasses, created by her friend Edward Melcarth in the 50s.

Gate to Peggy Guggenheim Collection in Venice. Image by Detlef Schobert.

Being able to use our Fedrigoni 366 entry to pay homage to a woman who helped turn the art world's attention to modern art and Abstract Expressionism was an experience none of us will forget in a hurry.

Get your unique copy of 2024’s Fedrigoni 366 here, all profits from this year’s copies will be donated to Save The Children.

Additional information on Fedrigoni Paper and the Fedrigoni 365 project can be found at fedrigoni.com and fedrigoni365.com

Fedrigoni 366 Project credits
Design and concept: T M Studio
Printing: FE Burman

Image courtesy of T M Studios

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