What we created for:

bakehouse

bakehouse asked us to create a brand identity system that emphasises how most of their products are baked fresh from scratch each morning. From the considered use of minimal packaging to the subtle oven door within the logo, we ingrained this freshness into every element of their brand. 

We aimed to make the brand feel at home within the different markets that they cater to, from the premium artisan bakes to the more affordable everyday range. We created a flexible system that allows bakehouse to label their goods and promotional material by colour, which differentiates their pricing tiers and separates the savoury from the sweet, ensuring a seamless, effortless customer experience.
Scope
Brand Strategy
Identity Design
Packaging Design
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