Now that 2024 is here, it’s as good a time as any to reflect on the past and plan for the future.
Reflect and evaluate
How has your company evolved over the past year? How might it need to evolve to keep on top of a changing market environment? Think practically about external factors such as new competitors or a shifting target audience. Think about internal factors such as new products or services. You may find that your business would benefit from a brand refocus or complete overhaul to ensure that its identity is shaping the correct consumer perceptions. It’s helpful to survey your target audience, clients, or employees to find out if your values and goals are reflected by the current brand. If not, it could be time to rethink your brand.
Set new goals
What purpose do you want the rebrand to fulfil? This should be informed by insights from the evaluation stage so that any changes made will have a strategic basis. Unconsidered or trend-induced rebrands will quickly fall flat.
Remember, consistency is key to loyal audience engagement. Any changes made should be well researched, so it feels like a natural evolution of the brand. Think back to the shock Twitter rebrand that left users reeling. The last thing you want to do is alienate your loyal customers.
Get started!
Once you’ve outlined your current brand position and future brand goals, you’re about ready to put this information into a design brief - send it our way; we’d be happy to help! If you don’t know where to start with a brief, we can set up a brand discovery session with you and chat through your current positioning and future goals for your brand. From there we’ll write up a brief, and once you’re happy with it, we can get you on your way to a brand that will stand the test of time.
If this sounds like something you’d like to chat about, get in touch and we’ll get you on course for a stellar 2024 for your brand.
